Indian-born beef lovers are finding their favourite condiment in the form of a local delicacy.
Indian-origin cow and cow milk is being exported to the US, where it’s sold as cow and buffalo milk, and it’s also used in various dishes such as biryani and jambalaya.
The US has been one of the main markets for Indian-made beef since the 1970s, but it has been a slow growth market in the last five years.
“It’s been very difficult to sell beef here,” said Praveen Kaur, president of the Indian Food Service Association.
According to the Association, more than a million tonnes of Indian-produced beef were exported in 2016-17, but most of that came from the US.
The US is India’s biggest export market.
The country imported about 12% of India’s total beef output last year.
The Indian Government’s focus on the cow and cattle export has been credited with boosting the country’s beef exports, which rose to $2.8bn last year from $1.7bn a decade earlier.
It’s now the third largest export market for beef after China and Japan.
But there are concerns that the US is becoming more competitive, and is becoming a destination for Indian exporters, particularly to China, India’s largest trading partner.